These two posters are projects that I put together for both an ICPL raffle and a delicious cheesecake prize. I was asked to put together something for each that was simple, straightforward, and essentially, “no-nonsense”. For the raffle poster, I used the ICPL branding standard red color with white, “library” font. I found a graphic of raffle tickets that matched the background red color of the poster, reduced the opacity, and layered it behind the text. After adjusting the font’s size, alignment and spacing, the ticket poster was done.
For the cheesecake poster, I had been given a rough draft of the basic design to follow, but the details were up to me. I was to include a title, a picture, and the required explanatory text near the bottom. Because the cheesecake prizes were being made by a respected local (male) cook, I wanted the poster to stay far away from anything frilly, girly, or otherwise Martha Stewart-y. Working from that idea, I chose a font and background color that were eye-catching, but still a little bit serious. For the cheesecake itself, I found an image of a stand that I wanted to use, but the original cake on it was not at all what I wanted. To fix this, I found a beautiful (and delicious) looking red and white swirl cheesecake, edited it in Photoshop, and added it to the platter. Perfect cheesecake, perfect platter, perfect font- it was done!