This design was the final product of a “Passion Poster” assignment earlier this semester. We were instructed to simply create a poster that promotes or sheds light on an issue or topic that we, as designers, are personally passionate about. Seeing that fashion and personal style have been passions of mine for many years now, my decision to showcase them in my design seemed like a no-brainer. But how would I do that?
At first, I struggled to sort out my ideas and choose the best one to get my message across. I wanted the poster to be sleek, sophisticated, and classy, so I knew I wanted to stay with a classic color scheme of black and white for the bulk of the poster. As I was brainstorming about what sort of content I wanted to include, I remembered a quote I had heard somewhere that really struck me; “Being well dressed is a beautiful form of politeness.” On the surface, the quote is, in fact, about what people wear. But if you look a little deeper, it succinctly conveys the idea that how you put yourself together and the way you present yourself to the world says a lot about how you view yourself and how you want others to view you as well.
The quote expressed the exact sentiments I wanted for the poster, so I chose to feature it prominently on top and bottom color blocks. For the center, I wanted a simple pop of color to anchor the poster and pull everything together. When an extensive Internet search did not provide me with any images that I was happy with, I created the red dress in Adobe Illustrator and tailored it until I was happy with how it fit in with the rest of the poster. Finally, the black and white border added a dramatic, elegant frame for the dress. I am very happy with the way my design turned out; it conveyed what I had intended it to and is designed in a way that (to me, at least) demands both attention and respect. (My teacher was happy with it too, and gave me a 95%!) 🙂